About Us
Our Purpose and Vision
As the recognised national governing body for swimming, artistic swimming, diving and water polo in England, Swim England helps people learn how to swim, enjoy the water safely, and compete in all our sports.
Our Vision: Great experiences in water. For all. For life.
Our Mission: To lead and serve an aquatics community to enable safe, enjoyable and successful experiences.
It is one of the nation’s most popular recreational activities, enjoyed by millions of people in England. Swim England, through aquatics, is uniquely placed to tackle inequalities and support health and wellbeing due to the accessibility of our sports for people of all ages and abilities. With four incredible Olympic and Paralympic disciplines and a thriving club network, aquatics offers the chance to realise your full potential in the water.
In March 2024, we published the findings of an independent listening research report as part of our pledge to create a better future for everyone in aquatic sports. We are committed to only recruiting individuals who share our passion for positive change and equity in sport.
To find out more about what we do, please download the full candidate pack or visit our website to read about our employee benefits.
About The Role
Are you a strategic marketing leader who thrives in a data-led environment, loves building great customer experiences, and wants to make a lasting difference in sport?
Swim England is looking for a Marketing Manager (Membership) to lead proactive acquisition and engagement campaigns across our core membership audiences.
This role sits at the heart of our mission to grow and retain membership by delivering data-driven marketing activity that improves customer journeys and deepens member engagement. You will be a key player in delivering our One Swim England strategy and membership growth ambitions.
You’ll lead a small, skilled team and work cross-functionally across Safeguarding, Development, and Insight to ensure campaigns meet strategic outcomes and reflect the voices of our community.
What You’ll Be Doing
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Develop and lead Swim England’s membership marketing strategy, aligning with the wider organisational and membership strategies.
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Design and deliver end-to-end, multi-channel campaigns — including social, paid media, email, and content marketing — from planning and budget management to evaluation and optimisation.
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Use insight and data to shape targeted customer journeys, lifecycle communications, and audience segmentation.
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Manage and inspire a team of marketing and social media professionals.
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Champion data quality and good data practices across the organisation.
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Be a brand advocate and ensure all communications align with Swim England’s brand guidelines.
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Collaborate closely with teams across Membership, Safeguarding, and Development to meet key business objectives.
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Lead performance tracking of all campaigns and membership customer journeys, using insights to drive continuous improvement.
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Deputise for the Head of Membership Marketing and Engagement when required.
About You
You don’t need to be able to swim to join Swim England, but a passion for the impact sport and physical activity can have on people’s lives is essential!
In order to be shortlisted for the next stage in the process you must demonstrate within your application and covering letter your experience of the key areas of responsibility as well as how you meet the essential criteria listed below:
Essential
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Experience working in a marketing and data-led role.
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Strong project management skills and ability to deliver multiple campaigns.
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Confident across the full marketing mix, from email to social media to content.
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Experience of managing customer databases and creating targeted, automated customer lifecycle campaigns.
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Comfortable using data and insights to guide marketing decisions.
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Proven ability to manage budgets and external media or campaign agencies.
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Excellent copywriting skills with an eye for audience-focused messaging.
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Understanding of GDPR and data protection legislation.
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A proactive, positive, and collaborative mindset with a drive to improve workflows and outcomes.
Desirable
Ready to take the plunge into something exciting?
Take the plunge today and you can play your part in having meangingful and lasting change across aquatic sports in England.
Apply now and help us champion a healthier, more active nation through swimming.
For an informal conversation about the role, please contact [email protected] and we’ll put you in touch with the relevant person.
Please be advised that we cannot offer visa sponsorship and that you must have right to work in the UK to apply or be considered for this role. If you are a non UK/EU National, you must have an appropriate working Visa to undertake employment. You must also be working within the UK to apply or be considered for this role, due to the public liability insurance Swim England holds.
Swim England is committed to inclusion and embracing the spirit of all equalities legislation. As a Disability Confident Employer, we actively encourage applications from disabled people. We recognise that the diversity of our workforce is not reflective of today’s society and we are currently operating a pilot scheme whereby applicants from ethnically diverse backgrounds can opt into our guaranteed interview scheme. Candidates that have opted into the scheme will be guaranteed an interview provided that they have demonstrated, within their application, that they meet the essential criteria for the role. When completing the application, applicants from ethnically diverse backgrounds are encouraged to ‘Opt In’ to the scheme, by ticking the box.
Where possible, Swim England will always make reasonable adjustments for accessibility to anyone who requires it. If you would like any of the documentation in a different format or would like to apply in a different way please get in touch via [email protected]. All appointments will be made on merit, following a fair and transparent process, in line with the Equality Act 2010. However, the organisation may employ positive action where candidates from underrepresented groups can demonstrate their ability to perform the role equally well.
Swim England is also committed to safeguarding and promoting the welfare of children and young people and expects all employees and volunteers to share this commitment.
Please be aware that we use parsing software to extract key information from your CV, which you are able to review and edit within the application form. It is advisable to provide a simple text CV (i.e. no tables, images of text etc) to aid the transfer of information. Please review the information in your application form prior to submitting.
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